Elliott Winskill, founder of OptiSelect

Hello, I'm Elliott

Built by someone who plays the game.

I'm Elliott Winskill — a national champion on the green, and by day I help organisations move from legacy systems to modern ways of working. OptiSelect is me doing that for bowls.

I love this sport — and it's one of the sports that has held out longest against technology. Bowls needs to bring through its next generation of players, and they expect the tools the rest of their lives already has.

Why bowls

OptiSelect gives the sport those tools, while respecting the journey a traditional sport has to go on to get there.

2025Club Two Fours national winners
13+years at PMC
35+retailers supported
AWSand mobile, concept to market

On the green

National champions, 2025.

Club Two Fours winners at the Aviva National Bowls Finals. I build OptiSelect for the game I play.

The winning Club Two Fours team lifting the trophy at the 2025 Aviva National Bowls Finals
The team with the trophy.
Elliott Winskill being presented with the Club Two Fours trophy at the 2025 Aviva National Bowls Finals
The presentation.
Elliott Winskill shaking hands on the green at the 2025 Aviva National Bowls Finals
On the green at the finals.

The road here

  1. 2011

    Computer science

    BSc Computer Science with Business & Management (2:1), Aberystwyth University.

  2. 2013

    Joined PMC

    Started in incident management at PMC, an independent technology service provider in Abingdon — then consulting, product management and Head of Solutions.

  3. 2019

    MSc Management

    University of Liverpool.

  4. 2024

    Technology & Solutions Director

    On the Board at PMC. Instrumental in conceiving, designing and incubating its Solutions team and Graphene platform, now used by a growing network of retailers worldwide.

  5. 2024

    Data Protection Officer

    PECB-certified. OptiSelect is registered with the ICO (248879).

  6. 2025

    National champions

    Club Two Fours winners at the Aviva National Bowls Finals.

  7. Now

    OptiSelect

    Bringing all of that to the sport I love.

How OptiSelect grows

The platform scales on its own

Serverless AWS — more clubs and counties need no re-engineering.

One person today, more as it grows

OptiSelect is built and run by Elliott. As clubs and counties join, the plan is to bring on support and operations people to match.

Open to investment

If demand calls for growing faster than that, Elliott is open to investment to do it.

Away from the day job, I care about closing the digital skills gap and helping new talent into technology careers.

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